Musical sequences have influenced many templates on which promo clips and music video which have been modelled. It has exerted a huge influence on the style and visual voabulary of the genre. It was infact, the direct model for the successful US TV series The Monkees (1966-68).
In 1965, The Beatles made promo clips for distribution and broadcast in other countries in order to produce wider recognition so that they could promote their new releases without having to make appearances. This strategy was also used by other bands such as the Byrds.
In 1967, the colour promo clips Strawberry Fields Forever and Penny Lane changed and took the promo film format to a new level.
They used reversed film and slow motion, dramatic lighting, unusual camera angles and colour filtering and added in post-production.
Their psychedelic mini-films illustrated the songs in an artful manner rather than an idealised performance or a narrative plot.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment