Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?


Overall my various forms of media I have chosen to do does generally follow the forms and conventions of real media products. However, in the music video there is usually a small peice of narrative where as I chose not to include a story narrative becasue I felt it would not fit with the style of song and may seem out of place. I also chose to not follow this forms and conventions because although most rock music do not include a large peice of narrative there is normally a small amount of narrative however in mine I got rid of this completely. I think this challanges and prehaps develop the forms and conventions of real media products because I think within the rock genre the audience which they attract and follow the music and because I have asserted all of the attention on to the band and there performance the audience which they perform for and who I have made the video for would appreciate watching the band live rather then not watching what they're doing and following a narrative story. On the other hand although I have challenged the forms and conventions of real media products in this way I have also used them in the video. For example I chose to shoot the film in a open place like they shoot in an abandoned warehouse, I couldn't use one so opted to use an empty drama studio which I think uses the forms and conventions of real media products because it is in a similar location.


I think for my ancillary texts they use the forms and conventions of real media products rather than challenge them because I stuck to the methods usually used. For example, on the CD i used a similar colour scheme such as dark, angry colours used to give a representation of the music across to the audience from the rock genre. I have also done this on the website. I have also used the forms and conventions of real media products on the CD cover because like real CD's in the same genre I have featured a picture of the group on the back and kept the front as simple as possible.


How effective is the combination of your main product and ancillary texts?


The combination of my main product and the ancillary texts are extremely effective as they all link together. For example the the music video easily links with the CD cover as the album includes the song of which I have made a music video for. The CD can then be effectively connected to the website as the website can be used to promote the album if it was a infact a real product. The music video can then be interlinked with the website also the video could be released through that specific site. This is an effective combination of my pain product and ancillary texts because by stretching the product over various forms of media attracting a larger and prehaps a larger variety of ages for example rather then just the audience you were producing the product for therefore being effective.


What have you learned from your audience feedback?

I have learnt from the audience feedback that the video was generally well recieved by the audience because some mention that it fits in with the type of music and genre and matches some of the frequently used forms and conventions.

I have also learnt that it is well edited as some have mentioned this in comments on YouTube aswell as verbal feedback saying that the use of shots that have been edited has been well done as they are cut in time to the music and when the music is chaotic the shots are cut well to match this atmosphere.

I have also learnt from verbal feedback that although there was not a story or narration in the video it still worked well as a live performance video and fit in well with the music, as some felt that adding a story to the video would not have fit well and may seem out of place.

How did you use media technologies in the construction and research, planning and evaluation stages?


I have used media technologies in the construction and research, planning and evaluation firstly by using YouTube. I used YouTube mostly in the research and planning stages in order to look up various forms of music videos within the music genre I was going to create a video for. I also used YouTube in my research and planning to watch music videos in order to understand and acknowledge the forms and conventions used and how audiences and instituitons are used and targeted by music videos.


YouTube was also used in the evaluation stages of my work because I used the site to share my music video in order to receive feedback so that I could learn from what I had done and how I could improve in targeting an specific audience or how I edited and put the video together for example.


The internet was used in my constriction and research, planning and evaluation stages as I used google images to look up various CD covers to plan how I would produce my own cover and how I could go about doing so. I also used internet sites to look up well known artists in the rock genre so I could see what forms and conventions were used to create their websites to promote themselves as well as how they attract the audiences and institutions.


Lastly I used chat sites such as MSN and peer-peer sites such as Facebook and MySpace in the construction and research, planning and evaluation stages to share the song to people and asking them what they would expect to see as the music video for the specific song. I also used these sites to ask people to leave feedback on the completed video. By doing this I was able to use the responses I received in order to imrove and make changes to my planning to suit the audience whom I was hoping to target the peice of work too.